East Coast Tackle has been supplying fishermen and women up and down the East Coast with all their angling needs including fresh baits and tackle since 1995..

Previously owned by Keith Lamming, the busy shop is now owned and operated by Nic Burton who is a regular competitor and keen coarse fishing enthusiast who has been planning the take over of the shop for some time. She has already negotiated with some of the industry's top suppliers to bring many exciting new products with fantastic discounts to the huge range of tackle the shop already stocks.

Whether you are an experienced angler or a novice to the sport, you can be sure that the shop is bursting to the seams with discounted tackle and is backed up by years of experience and honest friendly advice.

Nic looks forward to seeing you and hopes to meet customers old and new!


We are situated in the seaside town of Hornsea on the East Coast of Yorkshire.

Once you are in Hornsea we are easy to find and there is a free short stay car park next to Heron Foods just a minutes walk from the shop.

East Coast Tackle, 1b Willow Drive, Hornsea HU18 1DA

Tel: 01964 535064 or 07952 915963

We have placed the map below for your convenience but please feel free to call us if you need directions at any stage of your journey.


We are open 8.00am - 5.00pm
Monday to Saturday
Sunday - 4.00pmΒ 


We try and stock a wide choice of product at reasonable prices and can normally obtain specific items within a few days.

If you don't see what you want in the shop, please just ask and we will be pleased to assist you.

Some of the brands that we currently stock are shown below:




East Coast Tackle
1b Willows Drive,
Hornsea HU18 1BA

Phone Number

P: 01964 535064


Please fill out the contact form on this page and we will be in touch shortly.



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My apology but It seems we had a bad batch of sea water at the weekend. This resulted in some people’s bait being shit. Please ring the shop if you were affected so we can get you sorted.

I apologise for this but what I find disappointing is the amount of back stabbing that is going on. Nobody has rang the shop or messaged me,
I have never not replaced poor quality bait, I work hard to get fresh bait every week for everybody.

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Always puts heart and soul into providing bait , including driving miles and miles in the dead of night to collect it . Then it has to sorted, wrapped or kept in water . If you have a problem tell the shop owner face to face , it’s not right to post negative comments on Facebook if you hide your identity .

Poor fishermen blame their tools or bait on this occasion.

Top shop,150% effort all the time plenty of wingers better off without em, wouldn't be fishing get bait elsewhere.

you are a star Nic, ignore anyone who tries to stab you in the back, the people who know you will stick up for you, ive only met you a couple of times at the last eobc but just from those meetings i could tell that you are one of the best for the level of service you provide, i will continue to sing your praises even though im not local to you. looking forward to being a customer again for the next eobc, until then please take care of yourself πŸ™‚

Picked my worm up sat morn was only a few bad ones maybe 6 out of 50 still useable slapped them up used them Sunday Appreciate the effort u go to Nic Eastcoast Tackle Burtonto get us bait few dodgy worms out of the thousands I’ve had off I dnt think that’s bad Top effort πŸ‘

Stringy here I myself only get over to see Nic on matches not enough I know because she has become a very good friend , the service is always spot on and bait so stop the back stabbing.😁

Still got 20 yellows left and still going strong.had them 2 weeks πŸ‘

I can confirm Nic is true to her word. Brought me down some awhilevback as the ones I had bought were bad. TOP SHOP.

Well I haven't even had the time to get my rod out this year yet... Whenever I have got baits from you it is top quality thank you for all the effort... I have spent many hours on kilnsea mudflats digging lugworm... Get it from a tackle shop is just simple luxury.. tell them to go and dig it themselves!!

Not local, but every time we've had bait and advice from here it's been top notch, enough said.......

Oh thanks for being honest nic, thought i had an issue with how i kept them myself.

Amazing shop and so friendly and helpful. Tell them to get stuffed

I'm still catching on my last batch from you , end off x

Caught 9 fish on Mine yesterday, worked well enough

Collected mine this morning and looked after as always, had 20 odd fish today including 2 codling taken for tea. Chap in shop explained about water and apologised but all good.

I was happy with my bait usual 20 lost one or 2 as normal top notch never had problem top effort cheers Nic xx Gordon πŸ‘πŸ‘πŸ‘

Mine was spot on today Nick. The bloody Whitings loved em.πŸ˜‰


End of day when the worms leave the shop its upto us to keep them right .

I’ve had bad bait from Nic before (through no fault of her own) She’s true to her word and sorts you out one way or another. Can’t ask much more then that! πŸ‘ŒπŸΌ

In a time of need let me say, you sold me some excellent lugworm and bits and pieces. Excellent products, excellent prices and excellent service. All real anglers know we all have a bad day now and again.

Well said spot on top shop πŸ‘

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Fresh bait available tomorrow. ...

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Are you getting anymore peelers this week nic?

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Peeler crabs just arrived. Ring the shop to reserve:
01964 535064

Part time job going about 10 hrs a week.
Fishing knowledge a must. CV’s to the tackle shop please.

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What days? I'm a carp angler is that enough or you looking for sea experience

Liam Naylor

Rob Prince

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Alvey bait pumps now in stock again.
50mm, 30mm standard and 30mm long available.

Alvey bait pumps now in stock again.
50mm, 30mm standard and 30mm long available.

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Whats best for holderness coast

How much are the 30mm long ones please?

Mike Remy

David Campling

Paul Cadey

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Back in stock RRP Β£159.99 our price Β£144.99. ...

Back in stock RRP Β£159.99 our price Β£144.99.

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Nick Marshall time to restock after Sundays event's πŸ˜‰πŸ˜‰

Thought they was discontinued

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Fresh yellowtails this morning and a few packs of wrapped.

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Hi. Im after some fresh (pound and half) or blacks or yellow tails to pick up tomorrow, what do have available to order

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